Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.
There have already been two Carrotmobs in Melbourne.
1. Hawthorn Local Food Market doubled the small milkbar’s average Saturday sales in just three hours. All of the $1700 profits went straight into environmentally friendly improvements to the business.
2. Despite some dismal weather, Albion Budget Supermarket in West Brunswick committed $700 to green improvements to their business.
Carrotmob is run by volunteers but is part of a global effort. To find out more go to: http://carrotmob.org/