About Carrotmob

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

Girl in carrot costume

The Carrotmob mascot outside the Albion Budget Supermarket in West Brunswick

There have already been two Carrotmobs in Melbourne.

1. Hawthorn Local Food Market doubled the small milkbar’s average Saturday sales in just three hours. All of the $1700 profits went straight into environmentally friendly improvements to the business.

2. Despite some dismal weather, Albion Budget Supermarket in West Brunswick committed $700 to green improvements to their business.

Carrotmob is run by volunteers but is part of a global effort. To find out more go to: http://carrotmob.org/

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